Creativity blossoms from unique partnerships. As an iPhone junkie, I cringed at the idea attaching velcro to a beautiful iPad. This video changed my mind:
What really inspires me here is how critical video is to communicating this experience. With just words, the images that come to mind are not pretty. I envision junk dangling off of an otherwise beautiful device. In seconds, the video transformed how I thought about velcro and the iPad, both individually and together. The results were completely unexpected: velcro increased my desire for an iPad!
Powerful communication transcends our initial impressions and biases. This video is a perfect example of how communication can inform, influence, and inspire us.
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