building your brand

One of our favorite clients, Randy Haykin, was interviewed about his personal branding. His story illustrates how important communication is to building his personal brand.

Naturally, we also love the part where he talks about his logo, the light bulb image. We loved working on this project. We sifted through what felt like countless ideas and images. When we hit the right look, we could feel it. The whimsical and creative vibe fit.  But the fit is deeper than that. As you read Randy’s story, you’ll learn how this image expresses a lot about his professional and personal passions. We love that.

What does your logo say about you?  Does the logo fit your values, passions, and business?  Your logo is often the first impression people get of your business.  Make it fit.  Make it powerful.

You don’t get a second chance to make a great first impression.

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