That is a question we asked ourselves when we began working with Jack Clark, the Cal Varsity Rugby Coach. He has won 21 national championships. That sounded like a lot, so we began to do some research and realized what a tremendous achievement that is. The most powerful way to tell Coach Clark’s success story is to paint a picture.
Good design elevates a message from a singular fact to a multidimensional story.
In this graphic, the ball for each sport creates a bar graph. Because both the balls and the bar chart concepts are familiar, the message is both simple and powerful.
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